Each year September is recognized as Life Insurance Awareness Month. Our Life Insurance partner, DBS, joins lifehappens.org to promote the importance and benefits of life insurance.
This year’s theme is Life Insurance…For When Life Happens. It captures how life insurance can protect a loved one financially. It won’t bring the person back or take away the pain of losing a partner, but it does protect the people who are dependent on the income of that person who passed away.
With client meetings coming up for AEP, this is an ideal time to discuss life insurance. (Note: When meeting with clients about Medicare, you’re restricted to keep your discussions on Medicare, but you can ask about setting up times to discuss other products.)
Discovering Client Needs
In some cases, those discussions may begin with the client having an existing life insurance policy. In these instances, it is important to find out if that current policy still meets their needs. It may be one that was taken out years ago when they were single, and it essentially only provides enough money to cover their funeral expenses. But, if they now have a family, will that policy take care of their loved ones?
For other clients, life insurance may be a completely new venture for them. Many of these people may have never considered the benefits of life insurance or may think it is too expensive. According to Life Happens, “people say that money is the top reason for not getting life insurance, but more than half overestimate its cost by 3 times or more.”
Talking to Your Clients
Regardless of the situation, the life insurance discussion is an important one. As their health insurance expert, adding life insurance to the mix demonstrates your willingness and dedication to taking care of them now and their loved ones later.
Over the last few weeks, DBS has been promoting the addition of life insurance to your book of business. The many resources made available include:
- A Webinar or Podcast to help you see the role of life insurance in a balanced plan
- The Personal Financial Planning Life Cycle brochure
- Keys to Building Better Relationships
- The 7 Wonders of Life Insurance
- Five Myths of Life Insurance
Likewise, in recognition of Life Insurance Awareness Month, DBS has constructed a very useful landing page. It includes numerous resources and graphics to use with your clients. You can access real-life scenarios, articles and blogs and a lot more. Even if you are just thinking of adding life insurance to your book of business, we encourage you to look through these valuable materials.
More Information
Finally, DBS makes adding life insurance to your portfolio easy. If you have questions or want to learn how DBS and life insurance can help build your business and help the people in your community, contact DBS, or reach out to Kai Lawson, Sales Relationship Manager with LeClair’s Individual Team at kai.lawson@leclairgroup.com.
